Destination video captures multicultural essence of the destination and includes poem written by Ms. Ruby Bute
The St. Martin Tourism Office together with the St. Maarten Tourism Bureau jointly launched a destination video that captures beautiful shots of the destination, showcasing the dynamic and multicultural essence of the island. A special poem written by Ms. Ruby Bute was also incorporated in the video, which highlighted the beauty of the island, and placed emphasis on the current situation in a way that is artistic, hopeful and inspirational. With this video, both tourism offices aim to inspire travelers to continue dreaming of the destination while travel restrictions are still in effect.
The video has officially been launched locally and internationally, and can be seen on both tourism offices official destination Facebook and Instagram pages under the usernames @DiscoverSaintMartin and @VacationStMaarten.
“This inspirational video not only showcases the beauty of our island, but also the talent of our own local artist, Ms. Ruby Bute, who wrote a heartfelt poem on video. It is crucial to keep viewers inspired and informed so that the destination can remain top of mind. In the crowded market place where many other competing destinations are vying for the attention of the traveler, the island should remain on the forefront and continue to disseminate captivating content. We encourage everyone to view the video on our social pages and feel free to share it amongst your friends and family.” said Aida Weimun, Director of the St. Martin Tourist Office.
“It is important to inspire and offer a visually appealing experience that resonates with the viewer, and this video not only captures the beauty of the island, but also offers a sense of hope, that emotionally engages with the viewer. We want to increase the awareness of the destination so that people may be reminded of our destination. This video is one of the many steps towards increasing the destination brand awareness, but also to re-establish our position as one of the leading destinations in the Caribbean.” said May-Ling Chun, Director of Tourism at the St. Maarten Tourism Bureau.
With certain countries re-opening their borders, travelers are already searching vacation options. Based on industry reports, travelers will primarily seek safe destinations that offers many leisure activities amongst relaxation. Keeping visitors inspired and informed will remain a top priority for both tourism offices, alongside with ensuring that the necessary protocols and guidelines to mitigate the spread of COVID-19 are in place prior to re-opening the borders.