In response to the numerous incidents of looting that took place after hurricane Irma last September, UNICEF in collaboration with the Ministry of Education, Culture, Youth & Sport launched its Too COOL to loot campaign. In a first of its kind activity for the campaign, young St. Maarten designers had the opportunity to enter a contest which sought to identify a logo that would represent the campaign. 18-year-old Xochiquetzal Li Gonzalez Toro emerged as the successful applicant whose logo design was chosen to represent the campaign. Xochiquetzal was awarded with a USD 250 gift certificate in art supplies at Office One Art Store, a gift certificate for Adobe Photo Shop, Illustrator or InDesign classes at the Learning Ladder and a gift certificate for 3 art classes with artist Tim Dowling at The Art House.
The logo contest was launched by the Too COOL to loot Campaign on May 14th, 2018. The three-week long submission period attracted several participants on the island aged 2 years to 18 years. All submissions were vetted by a jury of professional designers and the Head of Culture Department, Ms. Clara Reyes, through transparent sessions that ultimately produced a winner.
The official Too COOL to loot logo will be featured on communication materials and publications throughout the year along with a tag of the winner’s name.
The Too COOL to loot campaign would like to whole heartedly thank everybody who took part in the contest as well as The Learning Ladder, The Art House, PJD2 Radio, Lady Grace, Suppa Duppa Morning Show on Laser 101, Strictly Business Radio Show, Teen Times, Youth Parliament, Young Ambassadors, The Daily Herald, SMN- News, SXM Talks, 721 News, Victorious Living Foundation & FRESH who partnered with the campaign to make it a success.
From left to right: Too COOL to loot campaign coordinator for UNICEF - Tasana Aventurin. Acting Department Head Youth Affairs- Elmora Pantophlet- Aventurin, Community Mobilizer for UNICEF- Suzette Moses, Division of Education Innovations- Angelique Martis-Romou, Too COOL to loot logo contest winner Xochiquetzal Li Gonzalez Toro, Minister of Education, Culture, Youth & Sport- Jorien Wuite and Education in Emergencies Specialist- Ingvill Morlandstoe.